Advisory. Trade. Results.
One firm operating two focused business lines across the Middle East. Choose a practice to learn more.
Practice 01
Consulting
We work alongside leaders who want a trusted, independent adviser in the room, not a strategy document on the table.
- 9 countries across the Middle East
- Startups, enterprises, and government entities
- Digital transformation, advisory, and training
Practice 02
Trading
Rooted in Jordan, dedicated to uplifting market standards through a curated portfolio of globally sourced, verified products.
- Jordan-based import and distribution
- Globally renowned brand partnerships
- Verified authenticity and strict compliance
Jordan's home for expert property management that empowers owners to focus on returns and tenants to focus on their business: clear numbers for owners, simple tools for tenants, and one team accountable for both.
The UAE's home for pre-loved fashion. Swipe right to buy, left to pass, and discover the pre-loved fashion you actually want. Buy and sell across the Emirates with secure payments, delivery, and Buyer Protection.
Who we are
Sarrif is a privately held firm with two distinct operations. Our consulting arm serves leaders across nine countries in the Middle East. Our trading division is dedicated to bringing premium, authenticated products to the Jordanian market. Both practices share the same commitment to quality, clarity, and long-term relationships.