Senior Consulting Partner · Middle East & Africa

Mohammed Sarrif

A Senior Consulting Partner specializing in digital and business transformation, with strategic foresight that prepares organizations for market and technology disruption, deep ICT and BSS expertise, and a consulting approach trusted by C-level leaders in high-stakes environments across EMEA.

Available for consulting mohammed@sarrif.com LinkedIn

Background

Bringing over two decades of experience leading complex Digital and Business Transformation programs across Europe the Middle East and Africa, Mohammed works with the full spectrum of organizations: early-stage startups finding their footing, mid-sized enterprises navigating growth their current systems were not built for, and large entities where the stakes are high and the tolerance for error is low.

The common thread across his engagements is a belief that digital transformation is a human-centric opportunity not an abstract technology challenge. People first, then processes, then technology. In that order, every time. His work lives where strategy meets delivery aligning C-suite priorities with the people, processes, and technology needed to execute, then stay accountable for the outcome.

Mohammed Sarrif speaking on stage at a conference

What I do

Three areas of practice

Digital and Business Transformation Advisory

Engagements with executives and senior leaders who need to understand what transformation actually means for their business, not in theory, but in the decisions they face daily. The work covers three areas: building executive-level understanding of digital fundamentals, advising on the organizational dynamics that determine whether change takes hold or stalls, and working directly with C-suite leaders as a thinking partner on the decisions that define whether a transformation succeeds or loses momentum.

Ecosystem, Partner and Business Advisory

This work helps organizations build the internal capability to run credible procurement and partner selection processes. That means structuring RFPs that reflect real business requirements, developing the judgment to evaluate vendors on your own terms rather than theirs, and building a repeatable process your team can use long after the engagement ends.

Public Speaking and Thought Leadership

This service helps leaders develop a distinct and credible voice, on stage and in writing. The work covers how to structure arguments, how to hold a room, and how to build a consistent point of view that positions you as someone worth listening to. It is about making sure your ideas land the way you intend them to.

See the full Sarrif Consulting practice →

What clients say

Words from people I have worked with

“Mohammed always impressed me with the level of knowledge and skills he has within the ICT industry and Telecom in particular. Very objective-orientated professional, high quality outputs with clear vision on the subject.”

- ICT Industry

“Mohammed provided solid services, was very knowledgeable, displayed enormous flexibility, creativity and found solutions for us. We were in a startup situation which was very difficult. Mohammed worked professionally and consistently with us to launch customer services and billing under tough circumstances. It was and still is a pleasure to work with Mohammed; and I would recommend him to any advanced IT organization and at all senior levels of an organization.”

- OTA, Algeria

“Mohammed is an out of the box thinker who knows no boundaries when it comes to finding a solution when others have thought there was none to find. It isn't just what Mohammed can do, but how he does it that fosters team work and encourages others to be willing to do what it takes to deliver.”

- Telecom Egypt

“Mohamed is an expert in his domain which reflected very positively on his project team and the project as a whole. Mohamed is a hard working dedicated individual with focus on the milestones and project deliverables. I would recommend Mohamed without hesitation.”

- Project Colleague

“Simply a brilliant guy. Straight to the point, no waste of time. Extremely smart, business oriented, unparalleled analytical skills without the paralysis. Results oriented and decision maker. Greatly enjoyed working with Mohammed in Egypt and Hungary at Vodafone startup operations.”

- Vodafone, Egypt & Hungary

“Mohamed is instrumental in architecting and developing strategically important projects. He is a committed manager, always bringing passion and a wealth of diverse experiences to his work, he has never stopped amazing me with his creative ways of finding solutions to difficult problems. His efforts and dedication were crucial to the success of our business.”

- Enterprise Client

Get in touch

Ready to have a real conversation?

mohammed@sarrif.com LinkedIn